Last updated: 11/21/2025
Data we access:
Search Query Performance, Market Basket Analysis, Alternate Purchase Behavior, Item Comparison & Alternate Purchase, and Demographics for brands that authorize Opsell AI through Amazon's SP‑API.
Purpose:
Generate per‑brand recommendations for pricing, bundles, and content experiments. We do not aggregate across different sellers or publish insights about Amazon's business.
Legal basis:
Contractual necessity and legitimate interests to provide requested features.
Retention:
Retained only as long as required to provide services, then deleted or anonymized. Deletion is available on request.
Sharing:
No sale or rental of data. No sharing with third parties except sub‑processors necessary to deliver the service, bound by data protection agreements.
Control:
Access can be revoked at any time from your Amazon account or Opsell settings.
If you have questions about this Privacy Policy, please contact us: