Privacy Policy

Last updated: 11/21/2025

Amazon SP‑API Brand Analytics

Data we access:

Search Query Performance, Market Basket Analysis, Alternate Purchase Behavior, Item Comparison & Alternate Purchase, and Demographics for brands that authorize Opsell AI through Amazon's SP‑API.

Purpose:

Generate per‑brand recommendations for pricing, bundles, and content experiments. We do not aggregate across different sellers or publish insights about Amazon's business.

Legal basis:

Contractual necessity and legitimate interests to provide requested features.

Retention:

Retained only as long as required to provide services, then deleted or anonymized. Deletion is available on request.

Sharing:

No sale or rental of data. No sharing with third parties except sub‑processors necessary to deliver the service, bound by data protection agreements.

Control:

Access can be revoked at any time from your Amazon account or Opsell settings.

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