Opsell AI for Amazon Brand Analytics
Turn Amazon's Brand Analytics into automated actions across pricing, bundles, and content. Built for brand-registered sellers who authorize Opsell via SP-API.
What we access and how we use it
Brand Analytics reports you authorize, and the actions Opsell automates with them
Search Query Performance
Identify rising search terms and gaps by ASIN. Opsell suggests price bands, content tweaks, and experiment ideas for products that under-index on key queries.
Market Basket Analysis
Discover frequently co-purchased items. Opsell recommends cross-sell bundles and kit pricing strategies to increase average order value and sell-through.
Alternate Purchase Behavior
Detect substitution risk when customers view your product but buy alternatives. Trigger defensive promotions or listing improvements to retain conversions.
Item Comparison & Alternate Purchase
Understand comparative browse behavior. Inform positioning strategies and title/image tests to win against competitors in the consideration set.
Demographics
Guide creative variants and audience-aligned messaging tests. Create content that resonates with your actual customer segments for better conversion.
All recommendations are delivered inside Opsell, and execution happens through your connected channels.
What Opsell automates with your data
Pricing & Discount Bands
From search query signals, Opsell recommends price bands, discount thresholds, and schedule windows to improve contribution margin and sell-through velocity.
Bundles & Cross-sell
From basket data, Opsell proposes pre-packed bundles and cross-sell placements, then tracks incremental revenue uplift from these combinations.
Content Experiments
From comparison and demographic insights, Opsell drafts title, image, and A+ variants and orchestrates controlled tests to maximize conversion.
Defensive Promotions
When alternate purchase risk is detected, Opsell triggers guard-rail promos or content fixes for vulnerable ASINs to protect market share.
See it in action
How Brand Analytics powers intelligent recommendations
Search Query → Price/Bundle Suggestion
Real-time recommendations based on search performance data
Market Basket → Cross-sell Bundle Generator
Automated bundle creation from co-purchase patterns
Alt Purchase Behavior → Listing Experiment
Content optimization driven by competitive insights
All insights are generated in real-time within the Opsell dashboard
Schedule a Live DemoScope and limits
Acceptable Use Policy Compliance: This addresses Amazon's AUP sections 4.4 and 4.5 regarding proper data usage and business insights.
How connection works
Authorize via OAuth
Start the secure OAuth flow from Opsell to authorize the Amazon Brand Analytics role through Selling Partner API
Scoped Data Access
Opsell fetches authorized Brand Analytics reports for your enrolled brands only, with read-only permissions
Insights & Recommendations
Brand Analytics insights power recommendations inside Opsell. You review and approve all actions per channel
Full Control
Revoke access at any time from your Amazon account or from Opsell settings. Data deletion available on request
Security and compliance
Built with enterprise-grade security and full Data Protection Policy alignment
HTTPS Everywhere
All data transmission encrypted with TLS. Encryption at rest for stored data.
Least Privilege Access
Role-based access control. Team members only see data relevant to their function.
Data Retention Controls
Configurable retention periods. Deletion available on request or account closure.
Audit Logging
Complete audit trail of all SP-API access and data usage for compliance.
Detailed privacy policy available at /privacy-policy
Frequently Asked Questions
Do you aggregate data across sellers?
No. Opsell only uses data for the brands that authorize access through SP-API, and we do not combine or publish cross-seller insights. Each brand's data remains isolated and is used solely for that brand's recommendations.
Can I revoke access?
Yes. You can revoke Opsell's access from your Amazon Seller Central account or inside Opsell settings at any time. Upon revocation, we will delete retained Brand Analytics data within a commercially reasonable period.
Do you sell or share data?
No. We do not sell, rent, or share Amazon Brand Analytics data with third parties. Data is processed solely to deliver the features described on this page.
What happens to my data if I cancel?
Upon account closure or access revocation, Brand Analytics data is deleted according to our retention policy. You can also request immediate deletion by contacting support.
Is this compliant with Amazon's policies?
Yes. Our implementation aligns with Amazon's Acceptable Use Policy (sections 4.4 and 4.5), Data Protection Policy, and Website Guidelines for SP-API developers.
Which brands can use this feature?
Brand-registered sellers on Amazon who have access to Brand Analytics reports can authorize Opsell. Access must be granted through Amazon's official OAuth flow.
Need something clarified?
Our team is here to answer your questions about Brand Analytics integration, security, or compliance.
Email: contact@opsell.in • We typically respond within 24 hours